More signed cases.
Not more ad spend.
7Pivots builds revenue systems for personal injury law firms in Toronto — Google Ads, SEO, and conversion-optimized websites that turn high-intent searches into signed clients. We work with one PI firm per Toronto market area.
The Toronto PI problem
Toronto PI firms spend big on ads.
Most get it wrong.
The Toronto personal injury market is one of the most competitive in Google Ads across all of Ontario. Generic agencies burn your budget on the wrong keywords, send traffic to your homepage, and report on impressions instead of signed cases.
When Toronto PI clients search
Most PI searches in Toronto happen evenings and weekends — within 24 hours of an accident. Our campaigns use dayparting and mobile-first landing pages built specifically for this search window.
Our Toronto PI law system
Four channels built around
how Toronto PI clients find lawyers.
Every service we offer is configured specifically for personal injury in the Toronto and GTA market — not repurposed from a generic template.
Google Ads for PI firms
High-intent Toronto keywords like "car accident lawyer Toronto" and "personal injury attorney near me" — with call tracking tied to signed cases, not just leads. Learn more →
PI law website design
Mobile-first, fast-loading Toronto PI websites built around the trust signals injured clients need — clear case types, easy call buttons, and urgency-driven copy. Learn more →
SEO for Toronto PI lawyers
Rank for "personal injury lawyer Toronto" and GTA neighbourhood searches — free, compounding organic traffic month after month. Learn more →
Meta Ads retargeting
Stay top-of-mind for Toronto visitors who didn't call the first time. PI clients often research multiple firms — retargeting keeps you in front of them. Learn more →
Real results — Toronto market
What we achieved for a
Toronto PI law firm.
Real numbers from a real Toronto firm. No projections, no inflated benchmarks.
"Before 7Pivots, we were spending heavily on Google Ads in Toronto and getting maybe 15 qualified leads a month. Now we're getting 40+ calls a week and we know exactly which campaigns are driving signed cases — not just phone calls."
Why 7Pivots
We know Toronto PI law.
Most agencies don't.
The difference between a generic agency and a Toronto PI specialist is the difference between paying $45 per lead and $34 per lead — and getting twice as many of them.
We know Toronto PI keywords
We know the difference between "personal injury lawyer Toronto" ($180+ CPC) and "car accident attorney North York" ($85 CPC, higher intent). We target the terms that convert.
We filter bad leads
We structure campaigns to exclude workers' comp, immigration, and low-value case types at the keyword and ad level — before they waste your budget.
One firm per Toronto area
We only work with one PI firm per geographic market area in Toronto. Your strategies never benefit a competitor. Contact us to check availability for your area.
You own everything
Your ad account, your website, your data. If we ever part ways, everything stays with you — no hostage-taking, no locked accounts.
How it works
From first call to
first signed Toronto case.
Simple, proven process. Most Toronto PI firms are live within 30 days.
Free Toronto PI law audit (30 min)
We audit your current Google Ads, website, and SEO presence in the Toronto market. You get a clear picture of where you're losing cases to Toronto competitors — and what we'd fix first. No pitch, just a real plan.
Build your Toronto PI system (30 days)
We build your Toronto-specific landing pages, Google Ads campaigns targeting GTA searches, and full conversion tracking — all configured for PI. You review and approve before anything goes live.
Launch and optimize
Campaigns go live. We track calls, form fills, and signed cases — optimizing weekly. You get a monthly report showing exactly what's driving revenue in the Toronto market.
Scale what converts
Once we know which campaigns bring in the highest-value Toronto PI cases, we pour fuel on them. Predictable pipeline. Predictable revenue. No surprises.
FAQ
Questions Toronto PI firms ask
before getting started.
How much should a Toronto PI firm spend on Google Ads?
Toronto is one of the most competitive Google Ads markets for PI law in Canada. We recommend a minimum $3,000–$5,000/month in ad spend for most Toronto markets. Neighbourhoods and suburbs (Scarborough, North York, Etobicoke, Mississauga) can be competitive for less. Our management fee is separate. We'll tell you exactly what makes sense for your practice area before you commit to anything.
Do you work with more than one PI firm in Toronto?
No. We only work with one PI firm per geographic market area in Toronto and the GTA. If you're in the same service area as an existing client, we'll tell you upfront and put you on a waitlist. Your competitor should never benefit from your ad strategies and data.
How long before we start getting cases from Toronto Google Ads?
Most Toronto PI clients see their first inbound calls within 2 weeks of launch. The first 60 days is the optimization phase — costs typically drop and call volume increases as we refine campaigns for the Toronto market. We're transparent about what to expect at every stage.
We already have Google Ads running in Toronto — can you take over?
Absolutely. We'll audit your existing campaigns, show you exactly where money is being wasted in the Toronto market, and rebuild the structure from the ground up. Most Toronto firms see an immediate drop in cost per lead after the rebuild — often within the first 30 days.
Do you handle SEO for Toronto PI firms as well?
Yes — and we recommend running both together. Google Ads delivers Toronto PI leads immediately while SEO builds. Once your firm is ranking organically for "personal injury lawyer Toronto" searches, your blended cost per lead drops significantly. See our SEO service page for more detail.
Complete Toronto PI system
Google Ads works best
as part of a full system.
Pair these services together for compounding results in the Toronto PI market.
Ready to build a pipeline of
signed Toronto PI cases?
Book a free 30-minute audit. We'll review your current marketing in the Toronto market and show you exactly what your competitors are doing that you're not — whether you work with us or not.
Book your free Toronto PI audit →One firm per Toronto market area • No long-term contracts • Cancel anytime